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Technology plays a vital role in business. Over the years businesses have become dependent on technology so much so that if we were to take away that technology virtually all business operations around the globe would come to a grinding halt. Almost all businesses and industries around the world are using computers ranging from the most basic to the most complex of operations.

Technology played a key role in the growth of commerce and trade around the world. It is true that we have been doing business since time immemorial, long before there were computers; starting from the simple concept of barter trade when the concept of a currency was not yet introduced but trade and commerce was still slow up until the point when the computer revolution changed everything. Almost all businesses are dependent on technology on all levels from research and development, production and all the way to delivery. Small to large scale enterprises depend on computers to help them with their business needs ranging from Point of Sales systems, information management systems capable of handling all kinds of information such as employee profile, client profile, accounting and tracking, automation systems for use in large scale production of commodities, package sorting, assembly lines, all the way to marketing and communications. It doesn’t end there, all these commodities also need to be transported by sea, land, and air. Just to transport your commodities by land already requires the use of multiple systems to allow for fast, efficient and safe transportation of commodities.

Without this technology the idea of globalization wouldn’t have become a reality. Now all enterprises have the potential to go international through the use of the internet. If your business has a website, that marketing tool will allow your business to reach clients across thousands of miles with just a click of a button. This would not be possible without the internet. Technology allowed businesses to grow and expand in ways never thought possible.

The role that technology plays for the business sector cannot be taken for granted. If we were to take away that technology trade and commerce around the world will come to a standstill and the global economy would collapse. It is nearly impossible for one to conduct business without the aid of technology in one form or another. Almost every aspect of business is heavily influenced by technology. Technology has become very important that it has become a huge industry itself from computer hardware manufacturing, to software design and development, and robotics. Technology has become a billion dollar industry for a number of individuals.

The next time you browse a website to purchase or swipe a credit card to pay for something you just bought, try to imagine how that particular purchase would have happened if it were to take place without the aid of modern technology. That could prove to be a bit difficult to imagine. Without all the technology that we are enjoying now it would be like living in the 60’s again. No computers, no cellular phones, no internet. That is how important technology is in business.

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1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It’s not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you’ll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym “GWP” stands for “Gift with Purchase”. As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide.” And of course tell them about your referral incentive program – let them know what’s in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, “It’s not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don’t try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor’s strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I’m joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

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Is Lead Net Pro really as good as they are saying it is? It seems every day there is a new program or a new “method” that comes out claiming to give you the big advantage over your competition. With most people’s fear of losing their “place” in line so to speak, these product launches usually make the creators and the affiliates a good chunk of money before drifting off into internet land.

Many times what you get are programs that don’t work as well as they used to or methods that are starting to become watered down. You really can’t imagine that someone would sell their system that was making them so much money for as little as $47.00 do you? Of course, you usually find out a little to late after you have bought it that ten thousand other people are out there doing the exact same thing that you are and it’s not going to be as easy as you think.

With network marketing, as with any business, the ability to generate and continue to get leads is a vital part of running a successful business. With Lead Net Pro, they have supposedly taken the process itself down to nothing more than clicking a button. Everybody knows that buying leads can be expensive, and the truth is you never really know just what kind of leads you are getting when you purchase them through a service.

With Lead Net Pro, you no longer have to even think about purchasing leads. This program actually goes out and pulls them for you without you doing any hard work at all. Kind of goes against everything I believe in really because anything that has ever been tagged as “easy” has always come back to be just the opposite. Many times it comes back as not worth the time doing at all.

The program is fairly new, but with network marketers always on the hunt for fast and easy ways to pick up more and more leads, there is a buzz already starting to be generated with this program. Unfortunately, there is little doubt that some people will only think to use it in the “way” it is shown to them. If you think about what it does for a moment, the possibilities are really endless for yourself and your business. I don’t think anyone would have a problem having push button leads at their disposal.

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If you want to start a personal assistant business, hold onto your hat! Why? Because you are going to love this easy home business. Here is what all the excitement is about – you work few hours doing pleasant work and for this – you get paid royally.

The following are some major points about this home business:

1) What Does a Personal Assistant Do?

A personal assistant works for a person or family and tends to finances, correspondence, research, computer searches, appointments, gift buying, and reservations. Other duties may include the hiring of household staff, accompanying the client in the car to doctors’ appointments, and other engagements.

No household jobs such as preparing meals, cleaning, food shopping or running small errands should be included in your service. Childcare, tutoring, or coaching should be avoided if at all possible. These jobs keep you committed for a lot more time.

2) How Much Can You Earn?

How much you charge depends on the type of services you provide and the number of hours you work. You should receive an annual salary rather than an hourly wage. That way, if you finish the work in two hours rather than six, it will not make a difference in your salary.

Aim for an annual salary of approximately $50,000 per client. This is a base salary. Charge extra for special services or longer hours. Once you know what your normal working hours are, you may be able to take on another client.

3) How to Start a Personal Assistant Business.

To start this home based business, it is vital to present yourself as a professional who has his or her own business. It is your choice to take on a new client at this time because you have an opening in your schedule.

Have the client sign your contract. After consulting with the client, spell out in the contract the exact services you will provide and state the fee you agree upon. You should be paid a month in advance.

Most clients ask for references so try to have at least three solid references. In addition, it is helpful to be able to present a bank reference. Be sure that you are bonded and carry insurance as you will be working inside the client’s home and you do not want to be wrongly blamed for theft. You should also carry disability and health insurance.

It helps to show prospective clients that you belong to the Chamber of Commerce, the Better Business Bureau. as well as a small business association.

You may want to ask your clients for references. This is entirely appropriate as you are a professional who is taking them on as a client.

4) How to Find New Clients.

Once you get used to your client’s schedule, you may find you have time for a second client, and, eventually, a third.

The best way of finding new clients is by way of recommendation. You can also place a small ad in an upscale magazine. Once you have your first client, let it be known that you do this type of work.

This is great work to be in. Some personal assistants work only a few hours, three days a week. The pay is very substantial. You may find it a dream come true to start a personal assistant business and have plenty of free time for yourself.

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What do successful MLM recruiting specialists do? How do they recruit, what do they do in the field, and what do they think about? Successful MLM recruiting is about building your business, and with enough of it you will find that your income will increase quickly and exponentially. If there was a way that you could guarantee to explode your MLM recruiting, and touch people in such a way that most would follow you to the moon if you went.

Simply, there are weeks that there are not many people looking at the MLM Recruiting ads, and there isn’t a thing you can do about that. There are many channels of exposure to the business opportunity: business cards, flyers, publicity buttons, stickers, Newspapers, Internet ads, recruiting Website – to name some. That doesn’t mean that you won’t mention the product when you are recruiting business partners.

It is easier to hang onto the excuses that we have and believe that recruiting won’t work, than taking the time to GROW ourselves into the level of belief that ATTRACTS Success, vs REPELS it. It simply is a recruiting tool, CD, DVD, or Brochure, or website/webcast, or any other tool that you can use to tell the story of the MLM Network Marketing Company you enrolled in. Are you recruiting the wrong people in MLM?

Being SELECTIVE in your network marketing recruiting will eliminate a LOT of heartache and frustration and bringing in the wrong people and expecting them to explode, and they only fizzle out. Focus in on the RIGHT tactics and perspective, and you will find your recruiting will explode with the “Success STUFF” in MLM and Network Marketing. Your answer has just painted a picture of your recruiting destiny in the Network Marketing and MLM industry.

All you are doing with these recruiting tools are “sifting and sorting” as they call it, mlm prospects. But once those ‘MLM Recruiting Muscles’ are built, and THEY WILL BE.

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ACN, Inc, is a network marketing company that provides consumers low cost telephone service, internet, wireless service, as well as digital and video phones. They have built themselves into a well-known MLM company, and claim to be the worlds largest direct seller of communication products.

ACN has also gained much attention for their income opportunity, and there are some very real concerns about starting or participating in an ACN business. In this article, we will go through and give an unbiased review of the pros and cons of doing an ACN business, and see if ACN is a great business opportunity…or a great scam.

1. ACN – The Good

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz, and tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The company itself has a pretty simple product line – low-cost telecommunication service, internet service (DSL, broadband, and dial-up) and other basic wireless services. They have experienced double-digit growth for the past few years, and claim to reap $500m in revenue annually. One of the more notable achieve of ACN is that they have gotten Donald Trump to publicly endorse them as a great business opportunity. So far, so good.

2. ACN – The Bad

Whether or not ACN is a good business opportunity, it is clear that Mr. Trump has no intention of starting an ACN business. Additionally, making RVP or SVP (the top positions in ACN) take considerably more work than finding 3 people…who find 3 people…who find 3 people…etc. etc.

The theory of growing an ACN business is that the representative will simply find a few people who are already using telecom service, and switch over to ACN because of the income opportunity. The picture is painted that the distributor can be paid off everyone in their neighborhood who has a telephone…which is most everyone. The problem comes with a marketing concept called positioning.

3. ACN – The Ugly

ACN, like many other MLM’s, teach their distributors to leverage their “warm market”, friends and family. However, when a new distributor comes talking to their friends and family about making a tremendous income with a business opportunity…and the distributor is not making any money…there is a credibility issue that occurs, and the distributor is positioned as a gopher for someone else’s business.

Growing an ACN business can be a great opportunity. They appear to have a good service, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing an ACN business is lucrative if you know how to effectively use the telephone, the Internet, and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option – meaning, you do not just buy in and wait for a payout.

If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use ACN as a way to save a few bucks on your phone bill.

This article can be freely published on a website as long as it is not modified in any way including the author bylines and active hyperlinks.

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MonaVie ID#1085955 Five years ago MonaVie was the first to bring ACAI to market in the US. Not all ACAI is harvested and processed the same. MonaVie holds the patent on how their ACAI is processed in a local facility. This process is the only method for retaining all the berry’s nutrients. Since that day when MonaVie brought ACAI to the market place, many brands (even unhealthy products) have grabbed the ACAI for their products. The ACAI they use is not the same quality used in MonaVie. Today over 50 Network Marketing products have ACAI in them. These companies have no studies, no patents, and no claims that can be made to any ACAI nutrition. The ACAI they use is not the same quality used in MonaVie. MonaVie made a promise to honor the science of nutrition by allowing it to lead the company. Unlike other companies, MonaVie has spent millions of dollars on scientific research. Since their launch date, MonaVie has sponsored 62 independent studies! Ten of the studies were on the foods in MonaVie and fifty-two studies were on the finished products! Eight of these studies were published in reputable Peer-Reviewed Scientific Journals. Sixteen voluntary independent studies have been done on product safety. All studies are available for public review. www.facebook.com www.youtube.com ritterhoff.mymonavie.com e-mail food.in.a.bottle@gmail.com

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